At first glance you would probably agree that these men stand out right? They have their own unique style and you would certainly give them a second glance if you saw one of them on the street!
But how about all in a row? Then they all look kind of the same – in their quirkiness at least – don’t you agree?
There is a lot of traffic on the web with 1 billion websites recorded in 2014 (that’s up from less than 3,000 in 1994!) With numbers like that it might seem that getting your heart-centred business noticed is an impossible task, especially if you are offering a service similar to many others.
What is SEO?
You have probably heard of the term Search Engine Optimisation (or SEO), if not, don’t worry all is about to be revealed.
Simply put, SEO is about being found on Google. So that when someone is searching online for an answer to a problem they have, and your service provides the perfect solution, they find you.
SEO involves Google indexing your website based on the content you provide. The more relevant (and popular) your content, the higher you rank in Google.
No-one knows exactly how the Google algorithm works, as it’s a safely guarded secret, but there are definitely ways you can boost your site so you can reach more of the people you really want to help.
5 tips to get started with SEO for your heart-centred business
- What are your Perfect People typing into Google? Do your research, ask your clients how they found you online. What exact words did they type in for their search?
- Test these “keywords” out and see what sites come up by doing your own Google search. Where does your site appear?
- If you are up for a challenge, you can use the Google Adwords Keyword Planner to check out the competition for these keywords. (Keyword research can be a bit confusing at first, so we will look at this in detail as part of the module on SEO in the online group course, I Wish I Loved My Website, starting in January 2016).
- Use a WordPress theme that easily allows you to add SEO to the “back end” of your website. (Again the details of how to do this will be covered in the online group course).
- Keep it simple – focus on writing useful content, by regular blogging, that will appeal to your Perfect People rather than getting caught up in the technical detail of SEO.
Over to you
What results did you come up with in your client research on terms used to find you on Google? Anything surprising that has made you re-think your website copy? Please share your insights in the Comments below.
If you want to be taken step-by-step through how to understand and take action to get your website found on Google, sign up to be front of queue and be first to hear when booking opens for the January 2016 online course.
Photo credit: Mariya Georgieva on Unsplash