LinkedIn Training
The Power of LinkedIn
I’ve joined forces with Gary Elton-Shewan of The Learning Labyrinth to offer training in LinkedIn for business. We offer courses at both introductory and advanced levels – based on a modular system so bespoke training can be developed to suit client’s requirements from either level. We also run open courses in Brighton and London.
Gary recently guest posted on my blog about how he is a 2nd connection to Barack Obama on LinkedIn.
The Power of LinkedIn – Getting Started with LinkedIn for your Business
A practical, hands-on workshop to get you started networking on LinkedIn – intended for those with minimal or no prior experience.
At the end of the session you will have the confidence and skills to connect and potentially win business directly through LinkedIn.
After the half day workshop you will have:
- A clear understanding of how LinkedIn works
- A clear understanding of how to get the most out of it for your business
- An effective and compelling personal profile
- Searched through an existing address book and connected with a handful of business contacts
- Learned how to make invitations and get introduced
- Learned about privacy issues and best practice
- Learned how to use the ‘Skills’ section and select what is relevant to your business network
- An understanding of the power of recommendations and ensure that you receive great testimonials
- A clear idea of what content to share
- Posted your first status update
The Power of LinkedIn – Advanced LinkedIn for your Business
A practical, hands-on workshop to advance your skills in LinkedIn – intended for those with a profile and god grounding in using LinkedIn.
At the end of the session you’ll have the confidence and skills to use all of LinkedIn’s features, to be seen as an expert in your field, and network more effectively.
After the half day workshop you will have learned:
- How to get the most from the advanced features of LinkedIn including Advanced Search
- How to connect LinkedIn with your website and other social media platforms including best practice
- How to get the most out of LinkedIn Groups – search for the right ones for you, join, and start your own
- How to Ask Questions – a useful research tool and a way to connect outside your current network
- To understand privacy issues, settings and best practice, including potential legal issues
- How to Post Events to increase your marketing reach
- How to set up a Company Page to build brand awareness for your company, staff and services
- How to use the features of LinkedIn Apps
- To understand the difference between Basic and LinkedIn Premium – and whether you should upgrade
I’ve been a fan of LinkedIn for years and have directly won business through participating in a Group, as well as being found by a new client who is also a member of the Brighton & Hove Chamber of Commerce.
Gary has maximised his use of LinkedIn over the last 18 month and seen measurable business benefits, including winning business through LinkedIn during 2010 that delivered 40% of The Learning Labyrinth sales income.
What people are saying:
“Clear, concise and very informative. The course dispelled my anxieties and LinkedIn is now my most valuable business tool.”
CB – Brighton
Interested? Please get in touch at: kate[@]katebacon[dot]comif you are interested in hiring us to create a bespoke, in-house training course for your company.
Next Open Workshops to be confirmed shortly – please email kate[@]katebacon[dot]com to be added to the mailing list.
