Have you spent months planning the launch of an online product or service – announcing it to your community, carefully crafting blog posts “seeding” your new offering with calls to action to sign up and find out first when the PayPal “Buy Now” button goes live?
Yes, me too…
But what happens when your launch looms ever closer, you have a “to do” list as long as your arm and, with a horrible feeling of dread, you realise you do not have enough time to complete everything on it (without practically killing yourself?)
That is just where I found myself in the week before Christmas, so I know EXACTLY how you feel…
First I want to apologise to anyone who may be disappointed that I’m NOT luanching my online group course, I Wish I Loved My Website, on 25 January.
I want to share my story, not out of a need to justify my decision, but to give some insight into what happens when you trust your gut rather than making decisions based on what you think people may think of you.
1. Be REALLY honest with yourself
This is sometimes the hardest thing to do. I did not under any circumstances want to postpone the launch of my course in early 2016. I felt I would be letting down all those lovely people who have shown interest by signing up to my “Front of Queue” List (to find out when registration opens and they can buy).
But, I also needed to be enirely honest with whether I could really take on the launch at this time…
2. Listen to your gut
“Under think it, over feel it” is the slogan on the new t-shirt that arrived from Boss of Me Tees a couple of weeks ago. Perfect timing…it seems I was being tested to see if I would follow this advice!
In an unexpected mini-coaching session that was actually a “practice sales call” with Nina Cooke (fellow participant on the recent course I took with Catherine Watkin of Selling from the Heart), I “heard” myself say out loud what I had committed to undertake in the next 4 months.
Believe you me, it felt far far too much: final marketing, sales and launch of my online group course; running it for the first time; continuing my 3-day per week committment with one client, together with ad hoc support of 3 other clients; starting yoga teacher training in February – one weekend per month plus coursework. Exactly HOW was I going to accomplish this, when I was already feeling overwhelmed by work (without even having started the yoga?)
(Being a sounding board as a coach can be one of the best things to offer your clients – allowing them to verbalise and really “hear” themselves is an incredibly powerful experience).
3. Test the potential outcomes
Now is the time to stand back and get some perspective about options that are available to you, and what the outcome of each of these will be.
In my case I had two things to think about:
What do I GAIN by going ahead?
- I stay true to my word
- I show I’m reliable, that I can be trusted
What do I LOSE by going ahead?
- I stay feeling out of control and overwhelmed
- I have a scattered focus – nothing gets my full attendion (the online group course, my current client committments, and my yoga teacher training)
- Can I really offer the best course content, right now (with a very small window of time to finish creating it?)
- Have I tested the course delivery (will it actually work – especially the “tech” set up parts of the course?)
- Will I have the time to devote to supporting participants (in the private Facebook Group, and if anyone wants additional paid for 1-2-1 coaching?)
Clearly there were more things to be lost by going ahead right now, and my decision was clear.
I have decided to prioritise focusing on yoga teacher training (not necessarily to embark on teaching yoga right now) but to deepen my own physical practice and enable me to be more present when working with clients in my current business.
4. How does it feel?
Finally do the “gut feeling test” on your final decision. How does it feel when you hear yourself say it out loud? Don’t overthink it, just close your eyes and tune into what physical feelings come up.
For me, it was an immense feeling of relief. Physically I felt my shoulders relax and a whole heap of stress simply melt away. I felt a new spaciousness, that an option had opened up for me that hadn’t felt possible just an hour earlier. I am choosing to take care of myself first, so that I can really take the best care of my clients, now in and in the future.
Last, but most defnitely not least, my own coach challenged me in my last session before the holidays to keep on going with the steps I have already put in place to launch I Wish I Loved My Website – provisionally in Autumn 2016. It would be all too easy to simply “put on hold” the work I need to complete, but instead I can now take baby steps over the next 8 months that will ensure I am completely ready for a calm launch later in 2016.
Over to You
Have you been faced with a difficult decision in your business, where you may have felt you were “letting your community down”? How did you come to a decision that was 100% authentic for you, and your clients? Please do share your stories in the Comments below.
Photo Credit: Julia Caesar on Unsplash