Have you ever just felt beaten by technology, and can’t understand when your fellow business owners say “but it’s easy!”
Setting up and understanding WordPress is a perfect example, especially when you find out that 74.6 million sites have been built using WordPress (and you know they weren’t ALL built by “techie developer types” – after all it’s meant to be intuitive, right?)
You are quite normal – many heart-centered solopreneurs just like you find WordPress a bit of a challenge
Janice, one of my clients, first came to me with just this situation. She wanted to rebuild her old site using WordPress so that she could manage updates herself and have her site built around her blog.
She is a competent woman, a coach and long term business owner – yet she couldn’t get to grips with WordPress and needed help.
(First of all it’s useful to explain that there are two versions of WordPress – the blogging platform WordPress.com, and the free software you install on your own domain to create a self-hosted WordPress site. I am dealing here with the latter).
How do you set up a WordPress website in 3 easy steps?
- Choose a hosting company
- Buy you domain and hosting package
- Install WordPress using “1 click” software
Choose your hosting company carefully…
Check that they have the capacity to host WordPress on their servers (almost all should do in 2015) AND find out if they have a “1 click” WordPress installation option. (Without this you are looking at installing the software through FTP and building a database. Even the terminology sounds complicated – so please don’t try to do this without knowing what you are doing).
There are many hosting companies out there both in the UK and worldwide. My own personal recommendation is Vidahost (and yes this is an affiliate link).
- I rate them because being based in England we are in the same time zone
- They also have telephone support (even for the cheapest hosting packages) from 9am-12am 365 days per year
- Most importantly they back up their servers every 2 hours and you can (reasonably easily) revert to the most recent version of your site. (This feels like a minor miracle if you unintentionally “break” your site while editing and don’t know how to get it back up and running properly).
How to purchase your domain and hosting
Let me start by demystifying the terms “domain” and “hosting”. A domain is the website address or URL – for instance this site’s domain is: http://katebacon.com. Hosting is the platform where your URL sits in cyberspace.
To use the analogy of the bricks and mortar home in which you live…
• The URL is like your home street address
• The hosting is the plot of land on which your home is built
• WordPress is like the building materials out of which your home is constructed
Once you have chosen a company from whom to purchase your domain name you will need to also buy a hosting package so you have somewhere for your new site to live.
Again this is a simple process with Vidahost, you simply go to “Domains” in the navigation bar and check to see if the website name you want to buy is available.
There are a number of domain suffixes available, most commonly used are “.com” and “.co.uk” for the UK, or “org.uk” which is often used by public and voluntary sector organisations.
If you are a UK based business where location is important I would advise choosing “.co.uk” if available and if you do business worldwide “.com”. Alternatively if neither is available you could try “.net” or “.biz”. Just bear in mind you want to make it easy for people to find you so using a common suffix is best.
Hosting packages vary in price depending on how much space you need to build your website. If you are creating a complicated online store with many pages you will need a lot more space than if you are building a straightforward website with blog for your business. In the latter instance you will probably be fine with the smallest (and cheapest) hosting package.
Installing WordPress with “1 click”
Vidahost make it so easy you can automatically install WordPress by selecting this item when purchasing your domain and hosting package.
If you forget, you simply follow the link and login to your “cPanel” through the Vidahost site. (You will automatically be emailed your login details as soon as you have purchased your domain and hosting).
From there you navigate to “Softaculous Apps Installer” and choose the “WordPress” icon (you may have to open the “Blogs” category to find this). Simply click the “install” button from the next screen and you are done.
You will automatically emailed your details to login to your WordPress Dashboard where you can start building your new online business home.
Over to you
Do you have a WordPress website that you set up (or manage yourself having been built by a website designer?)
Is there anything you have struggled with? Please comment below, this could be the start of a “WordPress 101” series of blog posts!
If you are struggling to understand how WordPress works you might want to consider having your site built for you instead of spending precious time you could devote to working with clients trying to figure it out for yourself.
My Bespoke Website Package is aimed at heart-centred solopreneurs who don’t want to know all the ins and outs of website build but DO want to be able to manage their completed site.
I personally guide all clients through a 1-2-1 online training session where I sit down with you and explain how everything works (in plain English, not “geek speak”) and support you as you set up your first blog post and make small site edits for yourself.
My aim is that you will feel empowered and delight in continuing to blog and build your business presence online. To find out more and start the conversation click here.
Photo credit: Death to the Stock Photo