Have you ever signed up to an email list just because of the free gift? (Yep, me too!)
Especially when the gift seems like the answer to all our problems (or so it appears). Sometimes the free video/ebook/recorded visualisation really does live up to expectation, but often it doesn’t and in frustration we unsubscribe from the list before we’ve even received our first newsletter!
Offering a free gift in exchange for an email address CAN be as valuable for our subscribers as it is for us – but we need choose the right one…
3 Steps to creating a valuable “pink spoon”
First off, in case you don’t know the origin of the term “pink spoon”, I had better explain! It comes from the American ice cream chain Baskin-Robbins who believed customers had the right to sample all their flavours (with a small pink spoon) until they found one they liked enough to buy.
Andrea J Lee borrowed the idea and developed a marketing theory around it which goes like this: offer a valuable free taste of your service and customers will come back and buy from you.
So how to you go about creating a valuable pink spoon?
1. Ask your Perfect People what they want
Why spend time trying to second guess what your potential clients might find most useful in a freebie when you can ask? Post a question on Twitter, Facebook or LinkedIn, or if you want to go into more detail create a free survey (of up to 10 questions) on Survey Monkey and send to your List. (And don’t forget to ask in person at networking or business events you attend).
Once the results are in, you can create something that is really valuable to your audience (as now they’ve told you what they actually want).
2. Give people a free taste of your service
The whole idea of a pink spoon is to give your potential clients a free taste of your service. That way they can literally try you out without the obligation to buy.
Let’s face it, how many times have you bought a product or service unseen? Probably not often. “Trying someone out” can be as simple as following their blog posts for a while to see if you like their style. Imagine how much more engaged you might be if they sent you a freebie for signing up to their List as well?
3. Quality wins every time
Don’t be tempted to throw together something too quickly – take the time to create a freebie that is high quality.
If you choose to offer an audio recording you don’t need any special equipment you can use your iPhone with this free app.
Turn your ebook into something visually stunning by downloading free ebook templates from HubSpot.
Record a video on your iPhone. This article (and video) gets a bit geeky but has some useful tips on how best to use the built in video on your phone’s camera setting.
How do you deliver your freebie once you’ve created it?
Most freebies are delivered automatically once someone has completed the double opt-in that is a key feature of all email software. (This is good news, as you know they really want to hear from you in future). My email list software of choice (as you’ve heard before) is MailChimp. During my online group course I will be taking everyone through both setting up a MailChimp List and the different options for delivering a freebie.
Over to you
What’s the most valuable freebie you’ve ever received when signing up to someone’s List? (Or the most quirky and unusual?) Please share in the comments below, you might give us all some new ideas for future offerings.
If setting up your List and/or adding a freebie is on your “to do list” (along with all the other parts of creating your unique online home), click here to be find out more and sign up to get to the front of the queue for when booking opens for my online group programme starting in Autumn 2016.
Photo credit: Dayne Topkin on Unsplash