Social Media Marketing
Social Media Marketing – how to connect with your audience online
Where do you start with social media marketing? It’s easy to feel left behind as social media platforms are evolving constantly. Should you be on every single one, and if so, how will you ever keep up?
Social media has to start with strategy – otherwise you will end up wasting hours online and not achieve anything for your business.
This is always where I begin with clients. Helping you to get clear about what you want to achieve online:
- With whom you want to connect (potential clients, business partners, industry leaders)
- What you want to say (it’s always about conversation, not just promoting yourself and your business)
- How you want your business to be seen (what image do you want to get across)
The next step is to decide which are the best platforms to reach your target audience – look at the pros and cons of each and think about where you want to set up compelling profiles.
Your website will be your online hub and the social media platforms you use the spokes of the wheel bringing people back to your site.
The “Big 3″ social media platforms for business are:
- Facebook (Pages)
Each attracts different audiences, and there are good reasons to consider each as places where you will connect with the right kind of followers for your own unique brand.
Finally, I set up your social media platforms - you can be assured your social media presence will fit seamlessly with your whole online brand. (Beautiful design is as important as great content and conversation!)
Training is (of course) part of the package – I will show you how to manage your social media marketing in 30 minutes a day.
Should you wish to expand your social media reach by creating an email newsletter, we can work on a strategy to reach people that don’t use social media, and design and build a template in MailChimp (who can resist that cute monkey?) that matches your website perfectly.
Ready to get started in using social media effectively for your business?
The best place to begin is Social Media 101 For Your Business - we meet face to face in Brighton (for 1 1/2 hours) where I bring my MacBook Pro and show you just how social media works.
I will look at your own business and suggest a strategy to get you started that will work specifically for you. (I can work with you in London – travel expenses are charged, or globally using shared screen software via the web).
After the session I will email you a written report including a suggested plan for your own business.
Questions? I’d love to hear from you! Get in touch at: kate[@]katebacon[dot]com to schedule a time to for us to chat.
What’s being said:
” I first ‘met’ Kate at LinkedIn’s Online Marketing Group where she demonstrated she knew her stuff about Facebook. As good as her word, a strategic meeting later we now have the latest new look Pages for FOXY Lady Drivers Club and FOXY Choice…and I have a first rate social media guru to lean on in future.”
Steph Savill, FOXY Lady Drivers
FOXY Lady Drivers
