When we do anything from the heart it can’t be anything other than authentic. That feeling you get in the middle of your chest when you connect with someone online, share a few heartfelt words in an email, find a website that completely resonates with you…that’s making a heart connection.
This week I’ve been inspired by many people online. Mick Morris wrote a beautiful post “Simply Humbled” about how other parents with disabled kids simply leave him in awe. (The honesty and integrity that shines through Mick’s own writing inspires me on a regular basis).
A small email exchange with a former client (now close friend) who shared her feelings about letting the worldwide network of colleagues of her former boss know that his funeral was this week (he lived to his early 90s) brought tears to my eyes. Being able to share the right words at the right time when they come from the heart brings us closer than we can imagine as humans.
I honestly believe that if we come from this place when we are working on our business we can only bring good results. After all, when we are sharing our talents with heartfelt love, people can’t help but notice! To me this is the heart of authenticity…
So how can we market authentically?
- Start by being true to ourseleves
- Connect both online and off from the heart
- Don’t be afraid to share our talents with the world
Try it out, see what happens, and see how you begin to attract the most amazing, inspirational people into your life. I’d love to hear how you get on…
Photo credit: warrenski