Have you ever been looking for a service online, found a website for a practitioner that fits the bill, and had no clear idea of exactly what they are offering and how you can work with them?
It is pretty frustrating, especially if you feel they could be a great fit from reading their About Page (let’s face it, this is probably the page we ALL visit after landing on the Home Page!)
…it is all too easy for them to click away in frustration and search for someone else – which you really don’t want to happen.
Good “site navigation” is the key (so much so, that there is an entire module covering this in my online course, I Wish I Loved My Website). The place to start is to put yourself in your website visitors’ shoes.
3 Steps to make your site visitors’ journey easy
1. Make your visitors feel at home
They should immediately be able to tell if your site is for them when they click on your Home Page. (When writing your content check that your page answers the question “Is this you?”)
This means writing with empathy – imagine you have one person you would love to work with in front of you and you are writing just for them. What are they struggling with, and how can you help?
2. Keep your navigation clear and simple
From EVERY page visitors should be able to find answers to the following information easily:
- Who are you, and what do you stand for?
- If I like what I see, how can I work with you?
- How do I contact you?
- What is it like to work with you – do you have Testimonials from happy clients?
- Can I find out more about you elsewhere online? (Think social media!)
This doesn’t all have to be within the main body of the text. Think about creatively using the sidebar and footer areas of your site as well.
3. Ensure next steps are clear
Ideally you should have a clear Call to Action (or next step) on EVERY page of your site.
- This doesn’t necessarily have to be the next step to work with you, it could be to sign up for your email List. (Don’t have one? Read this to find out why it’s essential visitors can keep in touch with you easily!)
- Can visitors subscribe to your blog? Ensure there is an easy sign up box at the end of EVERY post. (Sending out blog posts to your List every time you publish, ensures your content is reaching those who want it most).
- Write a clear Call To Action for EVERY product/service on your Work With Me, or Services Page. (Don’t fall into the trap here of assuming your site visitor will just go to your Contact Page and email or call you – especially if it is their first time visiting your online home, as they don’t yet “know” you enough to have 100% of your trust).
Over to you
I’m not asking you to “name or shame” anyone, but please do share your experiences of where site navigation has NOT been straightforward and simple. What was it that really didn’t work for you? Your thoughts could be really helpful for all of us in avoiding pitfalls with our own websites. Please do share in the Comments section below.
If you would like step-by-step help in creating great navigation for your own website, I will take you through this (as a group) in the online course, I Wish I Loved My Website that will launch in Autumn 2016.
To find out more and sign up to find out when booking opens, click here.
Photo credit: Jens Kreuter on Unsplash