Confused by all the jargon associated with thinking about building a website?
What the heck is CMS, and why is it considered so horrible to have a static brochure website these days?
Don’t worry, you are not alone, we have all been there (yes, even me!)
You probably feel like a deer in headlights, don’t you?
Many heart-centred solopreneurs feel stuck like a deer caught in headlights when they try to unravel the intricacies of how to get started on taking control of their online presence.
Maybe you have been running your heart-centred business for a while. You had a website put up quickly when you started your business, but a year or so later it just doesn’t fit with how your offering has since developed.
Marianne came to me with this exact situation. She runs holotropic breathwork workshops and one-to-one integrative support sessions with her clients. She had recently moved back to the UK from the USA and needed a website refresh to include a way for UK workshop participants to easily download course information and book a place.
She didn’t have “control” over her current site as it was not a CMS system (this stands for Content Management System) which allows the client to easily go into the website dashboard and edit the site themselves. My favourite example of a CMS system is WordPress who make free software that anyone can use to build their own website.
See, you have learned something already – you can now confidently talk about CMS!
(The opposite to this method of website development is for a web developer to code a site from scratch. This means that unless you are fully conversant in website coding language you will not be able to make any changes yourself – eek!)
Marianne’s site was what is described as a static brochure site, simply put, it was an online brochure for her business. There wasn’t a strategy for the visitor’s journey through the site, or a clear call to action encouraging the visitor to take the next step in working with her.
We met over tea just after Christmas and decided within 10 minutes to work together – one of those lovely moments of synchronicity when you just really connect with another person. (These are always my favourite clients!)
Do you think you are “tech phobic”?
Part of my Bespoke Website Package includes training clients in how to manage their finished sites themselves. This can initially seem like a step to far, especially for those who consider themselves “tech phobic” but let’s break this down to see what it really means…
The Oxford English dictionary definition of a technophobe is: “a person who fears, dislikes, or avoids new technology.”
If you feel this is you, then I’m going to challenge you…right now!
If you are reading this blog post it cannot be true. You are using a computer or mobile device to access the Internet and have found this blog post. You CAN work your way around technology.
You may even learn to love technology…
We have all been there (yes, before 2010 I had no idea either how to build a website in WordPress). But I learned…I took an online course and learned the basic first steps, graduated to more complex editing, and finally learned how to code from scratch myself.
(Rest assured, coding is only required if you want to change elements of a website’s design from behind the scenes, so to speak. My clients don’t need to know about this to take charge of their completed websites!)
When I have finished building a site: the design is in place, the pages are set up and filled with beautifully crafted copy, it is easy to navigate and has clear calls to action, so that visitors know how to take the next step in engaging with the solopreneur – then their “online storefront” is ready for the big opening party!
All that is left is the training part – and it really isn’t that hard, you may even learn to love technology, honest. I do my best not to use “geek speak” when training – after all it’s much easier to learn something new if you are being taught in plain English, isn’t it?
Most clients don’t need to create new pages for their sites (but if they will in the future, I show them how,) and just want to know how to edit words (content) on a page and write blog posts. I break all these tasks down into easy steps – if you are comfortable using Microsoft Word, you can edit in WordPress, I promise.
At the end of two hours clients feel confident in making small changes to their sites themselves and are in full control of their online presence. Result! And remember, at the start of the process they felt just as “tech phobic” as you…
Over to you
Do you consider yourself “tech phobic”? Make a list of all the new things you have already learned in running your own solopreneur enterprise, and come back and share in the Comments below. (No doubt you will find you have accomplished much more than you give yourself credit for!)
If your products/services have changed and you have no way to update your current site, click here to find out more about how my Bespoke Website Package gives your online presence a whole new lease of life AND control over editing your site in future. Let’s get the conversation started!
Photo credit: Leo Lambertini