Committing to anything related to your business when it feels in flux can be very hard…I know I’ve been there too.
You feel you don’t want to invest time or money (especially in something as big as your website) until you are completely clear on your direction. The trouble is that clarity can feel so very illusive…so what do you do?
It’s completely normal to feel uncomfortable in this place. You could wait for inspiration to strike (that could take ages) or simply put one foot in front of the other and keep taking small action steps towards where you want to be.
Everything is a work in progress (your business included)
I can hear you breathing a sigh of relief…what a weight off your mind!
This simple re-frame allows you to move forward into the unknown, even if you just dip your toe in the water to see what it feels like.
Instead of feeling scary, the unknown begins to take on an aura of excitement as possibility opens up for you.
4 steps to get from where you are now, to where you want to be…
1. Find out how your current website was built
Your very first step is to find out how your current website was built.
Was it developed by a website designer who created it from scratch through coding?
Or was it built using CMS (content management system) which “does what it says on the tin” and allows you to edit the content of your site by yourself? The one I recommend and use for all my client sites is WordPress – as it is easy to manage yourself and doesn’t take too long to learn the basics.
If you are not in contact with your original website developer, one simple way to check this out is to put your URL (website address) through the What WordPress Theme Is That site – this will immediately inform you if your site was/was not built using WordPress.
(However it WON’T give you details of any other platform used for your site, so if this is the case you will need to go back to your original site developer).
2. Look at the options for re-developing your site
The good and the bad news…
If you site was coded by a website developer (and you want to have control of changing your site and writing blogs in the future – which you do, right?!) then the bad news is that you will need rebuild your website from scratch.
However if your site has been built using the CMS, WordPress, then you are halfway there and you have the basic structure to re-develop your site yourself.
3. Work with a web designer?
The first option is to pay a website designer to re-develop your site for you. This can be quite an investment and, depending on who you work with, you may or may not get exactly what you want, IF you are not 100% clear about your direction.
The big downside is that if you are already feeling your business is in flux, you may not want to pay out to have your site redeveloped, only to have to pay out again when your business changes. (It could end up being an expensive process!)
4. Go down the DIY route?
If your site has been developed in WordPress you could take it over and rebuild it yourself. This might be a daunting thought, but there is help at hand [link to Sales Page]. It IS do-able (even if you are having to start rebuilding your website from scratch) as setting up WordPress is fairly straightforward.
The big upside is that you will be in control of the future of your site. So, if you are undecided about the direction of your business, you won’t be investing in having another site built if your path changes six months to a year ahead. YOU will be able to reflect the changes in your business by simply editing your site on your own.
Another major advantage is that you will be able to create a blog (If you don’t already have one) right at the heart of your website and write on a regular basis yourself. This in turn, may be the best (and most cost effective) form of marketing for your business. Through blogging you will be providing your Perfect People with regular bite-sized answers to their most pressing questions, AND building social proof of your skills at the same time. (But that’s a whole other blog post topic!)
Over to you
What steps, if any have you taken to make your website more inline with how your business direction is heading? Please do share (and what’s stopped you from taking action) in the Comments below.
If you want to take control of your website by redeveloping it using WordPress, my new online group programme enables heart-centred solopreneurs to build their own website – with lots of support from me. It’s like getting a DIY version of the Bespoke Website Package!
Click here to find out more about the first course which will start in January 2016 (and sign up to be first to hear when registration opens).
Photo credit: Sylwia Bartyzel on Unsplash