Even though you keep hearing about the importance of spending time and money on marketing your business, do you secretly think that clients will come flocking if only you took just one more course to get better at what you do?
If this is your belief, you are definitely not alone…
Many solopreneurs just like you think that if they could add one more skill as an add-on to their service then at last THAT will make the difference and they will no longer have to worry about where their next client is coming from.
I’d like to suggest that the real difference between struggling to find clients, and instead having them find you, is how you market your service. Since people will automatically check you out on Google (even if you come highly recommended), then your website needs to reflect how you uniquely help your Perfect People, or you run the risk of getting lost in the crowd.
But I hate marketing…
Let’s fact it, there is a lot of terrible marketing online – we’ve all come across websites with long sales pages promising “six figure income results” and the “secret to making passive income” so that you can leave everything behind and go off and live on a beach!
It’s completely understandable that if you think this is what marketing is all about you would rather avoid it at all costs.
Fortunately, it is completely possible (and definitely preferable in my book) to market your service in a way that feels completely comfortable for you, without compromising your values one little bit.
Standing in the shoes of your website visitors
Presuming you already have a website (even if you’re a bit embarrassed about it and avoid telling anyone how to find it at all costs!) the best place to start is by re-visiting it through the eyes of the people you really want to work with.
The problem is that because WE know our own service intimately, we can make all sorts of assumptions about the journey of our website visitors and (completely unintentionally) make their experience confusing.
Conducting an “audit” of your website is really helpful and allows you to stand in the shoes of our Perfect People to find out what they actually experience when visiting your site.
You are likely to uncover all sorts of assumptions that you have made about what visitors know about how to work with you. Don’t worry, this is completely normal, and by shifting perspective you can, for example, edit your website copy and write really clear call to actions (outlining the next steps you want visitors to take in their journey to work with you).
The 7 steps website audit
I’ve created a free guide (that you may have already downloaded if you signed up to my List) that takes you through 7 simple steps to assess your website through the eyes of your visitors.
If you are anything like me, however good your intentions, it may still be sitting unread on your computer’s desktop, with all the other marketing material you’ve downloaded over the years.
So to help you take action, I’m running a (free) webinar to take you through the guide step-by-step (no more excuses!)
Click on the link to sign up for:
Wednesday, 14 September at 7:30pm (UK time)
or the alternative date/time:
Wednesday, 21 September at 1:00pm (UK time)
If neither of those times work for you a recording will be available afterwards (technology permitting!)
Over to you
Have you been burying your head in the sand thinking that improving the skills you offer is more beneficial than learning how to market and reach the people you could help the most? Please share your experiences in the comments below and let us know how you overcame “marketing aversion”, we’ve all been there (honest!)
Doors are open for I Wish I Loved My Website!
The online group journey to creating a website you love (in 3 months) will start on 26 September 2016.
If you are ready to sign up (and want to take advantage of the Early Bird Pricing – available until 11:30pm on 21 September) head over here.
Photo Credit: Alice Hampson on Unsplash