Have you ever searched online for a business to find the website “under construction” with no way of getting hold of the business owner?
It’s annoying for you as a potential client, especially if the service has been recommended to you but you don’t have an email address or phone number, so have no way of making contact to find out more.
Worse still if it’s your business – imagine the interested site visitors who have now left your holding page and may never return to find out when you are open for business again online!
Put yourself in your site visitors shoes – what do they want to be able to do when they reach your site?
- Find out what you do, and how you work – is it relevant to them and will it solve their problem?
- Find out who you are – can they trust you?
- Receive ongoing useful information and tips that are directly relevant to them
- Stay in contact with you (without feeling they have to work with you/buy from you right now)
If your site is up and running, this is easy – all this information will be there as long as you have a clearly thought out strategy and good navigation.
However if your site is under construction you will want to think carefully about how you can ensure your holding page is doing the work for you!
The answer is WordPress Plugins…
I just searched WordPress Plugins for “under construction” and got back 146 results – so where do you start?
Working with clients like Janet Walker in the past I have tried out a variety of holding pages – some definitely better than others. But it was not until I was recommended SeedProd did I find one that ticked all the boxes that site visitors could want.
SeedProd offers the following:
Allows bespoke branding – you can upload your own image or choose one of their own high quality images for the background to your holding page, so that it makes your site memorable (even while it is being built).
Is mobile responsive – so that your holding page works equally well on a full size Mac or PC, tablet or smart phone.
Lets you create a sign up box for your List – it integrates with any email provider (like MailChimp, Aweber, Constant Contact) so that visitors can sign up to your List and receive updates from you while your site is being built. (If you have a freebie, like my “7 Steps to the Perfect Website” – see the side bar for my own List sign up box) you can ensure visitors receive this automatically and get a taste of working with you, even while your site is being built!
Links to your social media profiles – encourage people to connect and get to know you in the the meantime (and share valuable information that would be on your site) via your Facebook Page or Twitter Profile – as well as sharing images on Instagram and Pinterest.
Unlike many plugins this is not free, but is (currently) US $29 per year for use on one site (including 100 free background images), so in my opinion well worth the cost.
Over to you
Have you come across great examples of holding pages for business websites? If so, please share in the Comments below so we can go and take a peek before the sites go live!
You will be able to add a holding page (if you so choose) to your own website while you are building it with my support during the online group course “I Wish I Loved My Website” which starts this Autumn. If you want to find out more, and be first to know when booking opens, come on over here.
Photo credit: Eutah Mizushima on Unsplash