Maybe you’ve never got round to creating a website, and the more clients that come through personal recommendation the less inspired you are to put in the time and money to build one?
This is a common response that I’ve heard over time, but what many business owners may not realise is that everyone will automatically search for you on Google (even if you come highly recommended) so if your only online presence is your personal Facebook profile, you could be missing a trick!
The good news is that it doesn’t have to be a mammoth project, you can start with something quite simple (just as long as the key elements are all there) and with an average amount of technical knowledge you can build it yourself!
A website can be built using the blogging software WordPress and can have a structure as simple as this:
- Blog – where you share your expertise and connect with your Perfect People through writing regular articles.
- About Page – so your audience can get to know you as a person (after all we do business with people we like and trust).
- Services Page – where you outline your offer and, ideally, make it easy for visitors to buy from you (a simple PayPal button is all that is necessary, not a complicated shopping cart system).
- Is This You? – the page where you show how much you understand the needs and wants of your Perfect People. (Even creating a “Red Rope Policy” to put off your less than ideal clients).
- Contact Page – with contact form so that you can collect basic information from your potential clients (giving them the opportunity to clarify what they want).
- Not forgetting, the all important sign up box for your List so that visitors can keep in touch with you and get to know more about you at their own pace. (Even though you may come highly recommended not everyone is ready to buy immediately!)
It’s easy to see that by having a website in place with all these elements you are making it super easy for others to recommend you – after all they now have your online home to send people to. You also have everything in place to ensure those people can engage with you in a way that feels comfortable for them, by signing up to your List for blog updates – rather than feel obliged to email you right away and request a consultation.
Over to you
I’d love to hear what you think – have you gotten on fine without a website for years, and are still to be convinced that it’s really necessary for your business?
Or maybe you’d had the experience of being recommended to a service provider yourself, who doesn’t have an online presence. How did it feel to contact them without having any clear idea of whether you might get along, or not? (You can tell an awful lot from a website about the the personality of the solopreneur behind it!)
Please do share your experiences in the Comments below.
And if you’re now convinced it’s really time you had a website, the good news is that you don’t have to do it alone!
If you are ready to take the next step and take control of your online presence, rather than simply relying on social media, by creating your own unique online business home click here to be front of the queue for when booking opens for my online group programme starting in Autumn 2016.
Photo credit: Daria Shevtsova on Unsplash