Kate Bacon

Small business website strategy, design and training in Brighton (and worldwide) – I help your business to really standout online!

Most marketing begins from the premise of “selling” a product or service – it makes sense you want to promote what you want customers/clients to buy.

But what if you started marketing from the opposite direction, instead of promoting the end product you started with the inside – “why” you are in business?

This is what inspirational leaders in their field do – they are clear about their “why” and people who are inspired follow.  How does it work? People do business with people, and if as a consumer you connect on a values level with a business, you are automatcially interested in the products or services on offer.

I’m here to help you connect to your values and create your own authentic marketing message based on your “why” – that wonderful spark that got you started in business in the first place.

No doubt, you will then want to know the “how” of putting it into practice – creating a beautiful, authentic Internet presence, and connecting with potential clients and building relationships with like-minded folks through social media.

The “what”, the end result, your product or service, will clearly reflect your own uniqueness…

Kate Bacon: Communications Genius does one thing:

Helps you standout online to develop business offline…

How?

• Marketing Coaching:  I help you get clear about your “Why” and develop your unique marketing message
• WordPress Website Design: I help you develop your strategy, design and build your website, and train you to (easily) maintain it yourself
• Social Media Strategy: I help you develop your strategy, set up your profiles, and train you to “do” social media (in 30 minutes a day)

…in short, I help you share your true self with the world.

Not sure how to get started?

Why not book an Online Review For Your Business - we meet face to face in Brighton (for 1 1/2 hours) to look at your current online presence and come up with a strategy to take your business forward on the web. (I can work with you in London – travel expenses are charged, or globally using shared screen software via the web).

After the session I will email you a written report including a suggested plan for your own business.

What’s being said:

“Kate spent two hours with me working on updating and improving my on-line presence, both for myself and my business. She asked sharp questions, was excellent at supporting me to stay clear of jargon and simplify appropriately my ideas.

She knows her stuff when it comes to on-line content and brand, and more importantly how it all hangs together. Plus she talks in non-tech language, which makes it easier to grasp what I do and do not need to do.

I left the meeting clearer, and where I have questions, next steps have been identified. Highly recommended.

Steve Hearsum, Director, Deboxing
Deboxing