Kate Bacon

Small business website strategy, design and training in Brighton (and worldwide) – I help your business to really standout online!

Most marketing begins from the premise of “selling” a product or service – it makes sense you want to promote what you want customers/clients to buy.

But what if you started marketing from the opposite direction, instead of promoting the end product you started with the inside – “why” you are in business?

This is what inspirational leaders in their field do – they are clear about their “why” and people who are inspired follow.  How does it work? People do business with people, and if as a consumer you connect on a values level with a business, you are automatcially interested in the products or services on offer.

I’m here to help you connect to your values and create your own authentic marketing message based on your “why” – that wonderful spark that got you started in business in the first place.

No doubt, you will then want to know the “how” of putting it into practice – creating a beautiful, authentic Internet presence, and connecting with potential clients and building relationships with like-minded folks through social media.

The “what”, the end result, your product or service, will clearly reflect your own uniqueness…

Kate Bacon: Communications Genius does one thing:

Helps you standout online to develop business offline…

How?

• Marketing Coaching:  I help you get clear about your “Why” and develop your unique marketing message
• WordPress Website Design: I help you develop your strategy, design and build your website, and train you to (easily) maintain it yourself
• Social Media Strategy: I help you develop your strategy, set up your profiles, and train you to “do” social media (in 30 minutes a day)

…in short, I help you share your true self with the world.

What folks are saying:

“Kate’s coaching skills elicited precisely the essence of what makes me and my business tick.  Even though I had known what it was previously, I did not actually have a clear way of articulating it accurately.  I found the session on crystallising my social media marketing strategy particularly enlightening.  After we put this on paper I could then see how modest my past efforts had been, and then how possible it now has become to make a far larger impact on the web.  I also found Kate’s powerfully supportive and benevolent presence as a coach makes her great to work with.”

Anthony Davies, Somatic Coach, Bodyworker and Group Leader – Brighton, UK

Shaping Leaders

“Kate supported me to create the strategy for my newsletter that sits on my blog, and ensure that it supported my wider social media strategy.  She also set the whole thing up for me on MailChimp, customising the content, look and feel to meet the newsletter’s objectives.  I get constant positive feedback for it, it looks fabulous, and more importantly meets the objectives it was set up for.”

Christine Livingston, Director, Livingston Consulting
A Different Kind of Work

” I first ‘met’ Kate at LinkedIn’s Online Marketing Group where she demonstrated she knew her stuff about Facebook.  As good as her word, a strategic meeting later we now have the latest new look Pages for FOXY Lady Drivers Club and FOXY Choice…and I have a first rate social media guru to lean on in future.”

Steph Savill, FOXY Lady Drivers
FOXY Lady Drivers